Marketing Management MCQ Questions with Answers

Please refer to Marketing Management MCQ Questions with Answers provided below. These multiple-choice questions are very useful if you are planning to appear in UGC NET, IAS, or UPSC examinations. All objective-based questions are provided with solutions. Students should refer to all Management MCQ with Answers provided by us. All MCQ questions have been designed based on the latest syllabus for the current academic year and the pattern issued for upcoming examinations.

MCQ Questions Marketing Management

Question. Large tools and machines used in a production process for a considerable length of time are classified as 
A. Major equipment
B. Accessory equipment
C. Component parts
D. Raw materials

Question. How many type of price discriminations are there?       
A. 1
B. 3
C. 2
D. 4

Question. Which of the following BEST describes the consumer’s preference for products that are widely available to them?             
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept

Question. The concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.           
A. Product
B. Marketing
C. Production
D. Selling
E. Holistic marketing

Question. A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following?           
A. Product advertising
B. Pioneer advertising
C. Defensive advertising
D. Societal marketing

Question. are the only service distributors which o not require direct human interactions.           
A. Electronic channels
B. SSTS
C. Direct service channels
D. Speculative channels

Question. Services that do not meet customer expectations are called:                   
A. service failures
B. critical incidents
C. Servuction failures
D. service recovery

Question. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?               
A. Motive
B. Belief
C. behavior
D. Attitude

Question. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?                   
A. Selling
B. Advertising
C. Barter
D. Marketing

Question. Successful service companies focus their attention on both their customers and their employees. They understand , which links service firm profits with employee and customer satisfaction.                       
A. Internal marketing
B. Service-profit chains
C. Interactive marketing
D. Service differentiation

Question. Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of:                 
A. Pricing
B. Distribution
C. Product development
D. Promotion

Question. If actual performance exceeds the expected performance of the product, then customer is                   
A. Satisfied 
B. Dissatisfied
C. Delighted
D. Neutral

Question. is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.           
A. Target marketing
B. Psychographic segmentation
C. Product Differentiation
D. Consumer behavior

Question. The factors such as the buyer’s age, lifecycle stage, occupation, economic situation, lifestyle, personality and selfconcept that influences buyer’s decisions refers to which one of the following characteristic?                     
A. Personal characteristics
B. Psychological characteristics
C. behavioral characteristics
D. Demographical characteristics

Question. One of the key tasks of marketers is and to create consumer perceptions that the product is worth purchasing.         
A. To make products easily visible and available 
B. To promote sales of products
C. To differentiate their products from those of competitors
D. To do marketing surveys

Question. marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business.               
A. Holistic
B. Demand-based
C. Direct
D. Relationship
E. Synthetic

Question. The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing?                       
A. Product
B. Exchange
C. Production
D. Customer

Question. According to the text, a product is                           
A. Everything the customer receives in an exchange.
B. The physical object the customer receives in an exchange.
C. The service that is rendered to a customer
D. The idea that the customer receives inan exchange 

Question. Marketing Mix is the most visible part of the marketing strategy of an organization.                     
A. TRUE
B. FALSE

Question. If a firm is practicing , the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.                         
A. Double-up marketing
B. Interactive marketing
C. Service marketing
D. Internal marketing

Question. Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about                         
A. Promotion
B. Price
C. Distribution
D. Product

Question. All of the following are the examples of unsought goods EXCEPT:                     
A. Course books
B. Encyclopedia
C. Funeral plots
D. Insurance policy

Question. Businesses spend most of their advertising rupees on business-to-business markets.                 
A. TRUE
B. FALSE

Question. In order for exchange to occur:                             
A. A complex societal system must be involved.
B. Organized marketing activities must also occur.
C. A profit-oriented organization must be involved.
D. Each party must have something of value to the other party.

Question. While buying milk which kind of behavior is displayed by a person?                         
A. Extensive problem solving behavior
B. Routinized buying behavior
C. Variety seeking behavior
D. None of the above

Question. Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT                     
A. Spendable income
B. Savings and assets
C. Debts
D. Occupation

Question. The task of any business is to deliver at a profit.                     
A. Customer needs
B. Customer value
C. Products and services
D. Improved quality

Question. Aggressive selling is a characteristic of which of the following concept of marketing?                   
A. Production concept
B. Marketing concept
C. Selling concept
D. Product concept

Question. Marketing management is                             
A. Managing the marketing process
B. Monitoring the profitability of the company’s products and services
C. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
D. Developing marketing strategies to move the company forward

Question. Parents buy toys for their children act as in the buying process.                       
A. Decider
B. Buyer
C. Maintainer
D. All of the above

Question. A cluster of complementary goods and services across diverse set of industries is called as                       
A. Market place
B. Meta market
C. Market space
D. Resource Market

Question. Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.               
A. TRUE
B. FALSE

Question. The holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being.                 
A. Customer-centred business
B. Focused business model
C. Societal marketing concept
D. Ethically responsible marketing

Question. The extended Ps of service marketing mix is:                   
A. People, Product, Place
B. Price Physical Evidence, Promotion
C. Physical Environment, Process, People
D. Product, Process, Physical Environment

Question. Distribution of product to get it in the marks refers to which of the following activities?                 
A. Selling Activities
B. Advertising activities
C. Promotion Activities
D. Place or distribution activities

Question. A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.                   
A. TRUE
B. FALSE

Question. Which of the following is not generally accepted as being part of the extended marketing mix for services?               
A. Product
B. Price
C. Process
D. Practice

Question. In marketing theory, every contribution from the supply chain adds to the product.                       
A. Value
B. Costs
C. Convenience
D. Ingredients

Question. Bread and milk are which kind of products?             
A. Specialty Products
B. Convenience products
C. Shopping products
D. Unsought products

Question. The controllable variables a company putstogether to satisfy a target group is called  the                   
A. Marketing strategy
B. Marketing mix
C. Strategic planning
D. Marketing concept

Question. The buying process starts when the buyer recognizes a                         
A. Product
B. An advertisement for the product
C. A salesperson from a previous visit
D. Problem or need

Question. Which of the following is NOT one of the four philosophies of marketing?             
A. Production orientation
B. Societal marketing orientation
C. Sales orientation
D. Promotion orientation

Question. Experimental sources of information for consumers refer to                           
A. Advertising, marketing, selling, andprofit making 
B. Handling, examining, and trying the product while shopping
C. Buying after a demonstration
D. Buying the product directly from a manufacturer

Question. What are the five principle dimensions to judge service quality?                 
A. Reliability, responsiveness, assurance,empathy, tangibles 
B. Reliability, response, assurance, empathy, tangibles
C. Reliability, responsiveness, assurance, empathy, targets
D. Reliability, responsiveness aspects, empathy, tangibles

Question. The difference between desired service and the level of service considered adequate is known as.             
A. Service quality
B. Tolerance zone
C. GAP
D. SERQUAL

Question. The packaging concept states what the package should be or do for the product.                 
A. TRUE
B. FALSE

Question. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:                   
A. Sought goods
B. Unique goods
C. Unsought goods
D. Preferred goods

Question. Holistic marketers achieve profitable growth by expanding customer share, , and capturing customer lifetime value           
A. Undermining competitive competencies
B. Building customer loyalty
C. Milking the market for product desires
D. Renewing a customer base

Question. Which is a type of auction?                   
A. Open descending
B. Open close
C. Sealed price
D. Sealed ascending

Question. The element of service quality which is defined as ’the knowledge and courtesy of employees and their ability to convey trust and confidence’                   
A. Tangibles
B. Reliability
C. Assurance
D. Empathy

Question. The difference between which two expectation standards is the zone of tolerance?               
A. Desired service, adequate service
B. Professional service, adequate service
C. Desired Service, optimal service
D. Desired service, advance service

Question. Added features to an offering are called service features.                 
A. Expected
B. Augmented
C. Primary
D. Secondary
E. Perceived

Question. In consumers may share a strong need that cannot be satisfied by an existing product.             
A. Negative demand
B. Latent demand
C. Declining demand
D. Irregular demand

Question. What is the basic property of a service which makes it different from a product?                     
A. Shape
B. Size
C. Very expensive
D. Intangibility

Question. The intangible nature of many services can create unique challenges for marketers.                   
A. TRUE
B. FALSE

Question. Price is the only element in the marketing mix that produces:                     
A. Fixed cost 
B. Expense
C. Variable cost
D. Revenue

Question. Top firms audit service performance by collecting measurements to probe customer satisfiers and dissatisfies.                   
A. Customer satisfier
B. Customer complaint
C. Voice of the customer
D. Psychological

Question. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:                 
A. Product Cost
B. Product Value
C. Product need
D. Product Satisfaction

Question. A market orientation recognizes that:                           
A. Price is the most important variable for customers.
B. Market intelligence relating to current and future customer needs is important.
C. Selling and marketing is essentially the same thing.
D. Sales depend predominantly on an aggressive sales force.

Question. Luxury products, such as Rolex watches, are also known as:                     
A. Shopping product
B. Convenience product
C. Emergency product
D. Specialty product

Question. Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.                 
A. TRUE
B. FALSE

Question. The services a customer expects are called the service package.                       
A. Expected
B. Augmented
C. Primary
D. Secondary
E. Perceived

Question. markets are made up of members of the distribution chain.                       
A. Consumer
B. Business-to-business (industrial)
C. Channel
D. Institutional

Question. is an attitude formed by a longterm, overall evaluation of a firm’s performance.                 
A. Customer satisfaction 
B. Negative disconfirmation
C. Positive disconfirmation
D. Service quality

Question. During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s justice need. 
A. social
B. procedural
C. interactional
D. distributive

Question. If a firm is practicing , the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction.                         
A. Double-up marketing
B. Internal marketing
C. Interactive marketing
D. Service marketing

Question. The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.     
A. Price Decisions
B. Place Decisions
C. Product Decisions
D. Promotion Decisions

Question. Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the side.               
A. Creative
B. Selling
C. Management
D. behavior

Question. The moments of interaction between the customer and the service firm are called:                 
A. Servuction junction
B. critical incidents
C. core service failures
D. service recovery

Question. is defined as communication with large numbers of customers at the same time.             
A. Personal selling
B. Sales promotion
C. Mass selling
D. All of the above

Question. A(n) product exceeds customer expectations.                   
A. Strategic
B. Superior
C. Augmented
D. Anticipated

Question. Services cannot be stored. This describes the characteristic of services.                       
A. Intangibility
B. Variability
C. Inseparability
D. Inconsistency
E. Perishability

Question. The is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots.           
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept
E. Holistic marketing concept

Question. Which of the following is considered a “key player” in the marketing industry?                       
A. Marketer
B. Suppliers or vendors
C. Distributors or retailers
D. All of the above

Question. Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?                 
A. Planning marketing activities
B. Raising funds to finance the marketing projects
C. Controlling marketing plans
D. Directing implementation of the marketing plans

Question. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?                       
A. Belief
B. Subculture
C. Post purchase feeling
D. Stimulus-response Model

Question. Which of the following would be the best illustration of a subculture?                 
A. A religion
B. A group of close friends
C. Your university
D. Your occupation

Question. Mr. Lopez buys goods and services for use in the production of products that aresold and supplied to others. Mr. Lopez is  involved in             
A. Consumer buying behavior
B. Post-purchase dissonance
C. Retail buyer behavior
D. Business buyer behavior

Question. Which of the following involves designing and manufacturing the container or wrapper for a product?     
A. Labelling
B. Packaging
C. Branding
D. Product line

Question. A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.                 
A. TRUE
B. FALSE

Question. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ”                 
A. The advertising boys
B. Uninformed managers
C. Novices
D. The CEO
E. The marketing department

Question. Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.                   
A. TRUE
B. FALSE

Question. Examples of pure tangible goods include all of the following EXCEPT:                   
A. Soap
B. Tax preparation
C. Toothpaste
D. Salt

Question. Advertising appropriations are largest for which type of product?                 
A. Industrial products
B. Convenience goods
C. High-priced products
D. Specialty goods

Question. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”         
A. TRUE
B. FALSE

Question. has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed.             
A. Multi-site expansion
B. Sub-contracting
C. Franchising
D. Company-owned expansion

Question. Which of the following is NOT consistent with a manager having a marketing orientation?                   
A. Inventory levels are set with customer requirements and costs in mind
B. Customer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C. Focus of advertising is on product features and how products are made
D. Packaging is designed for customer convenience and as a selling tool

Question. Which of the following takes place at retailer’s end?                     
A. Promotion
B. Placing
C. Pricing
D. Exchange

Question. are the only service distributors which do not require direct human interactions.                 
A. Electronic channels
B. SST’
C. Direct Service channels
D. Speculative channels

Question. In addition to businesses, the marketing concept is also applicable to                 
A. Government agencies
B. Religious groups
C. Fine arts organizations
D. All of the above

Question. A company designs the product with little or no input from customers, the company is practicing which of the following concept?                   
A. Product concept
B. Marketing concept
C. Selling concept
D. Production concept

Question. Four competing philosophies strongly influencethe role of marketing and marketing  activities within an organization. Which if the following is not a component of market orientation?                                 
A. Customer orientation
B. Profitability orientation
C. Marketing orientation
D. Competitor orientation

Question. The refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.               
A. Distribution chain
B. Network chain
C. Supply chain
D. Promotion network

Question. Adding new features to a product is advocated by which of the approaches?             
A. Product Approach
B. Production Approach
C. Marketing Approach
D. Selling Approach

Question. A when it is aroused to a sufficient level of intensity.                                      
A. Need becomes a motive
B. Motive becomes a need
C. Desire becomes a reality
D. Unfulfilled demand becomes a crisis
E. Personal demand exceeds the ability to rationally reject

Question. Listing alternatives that will solve the problem at hand and determining the characteristics of each occurs during which stage of the final consumer’s decision process?             
A. Information search
B. Purchase
C. Evaluation of alternatives
D. Post purchase

Question. portrays the “whole person” interacting with his or her environment.                   
A. Attitude
B. Reference group
C. Lifestyle
D. Culture

Question. refers to the information a consumer has stored in their memory about a product or service.                   
A. Cognitive dissonance
B. Product knowledge
C. Product research
D. Marketing research

Question. Research has shown that younger and higher income customers are more likely to use channels.               
A. self-service
B. single site
C. Personal
D. Impersonal

Question. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?                 
A. Product oriented
B. Market oriented
C. Sales oriented
D. Production oriented